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| Virtually Staging Vacant Real Estate: Inexpensive Alternative or Just Cheap and Tacky? |
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| Written by Mark Hostetler |
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Virtual staging can be a low cost alternative for home owners who can't afford the higher cost of traditional staging. Pictures are taken of the vacant rooms and sent to the stager who Photoshops in images of furnishings and decorating elements. In theory, this creates the pictures of a staged home without actually physically moving any furniture into the home, saving the costs of renting and moving furniture. The idea of virtual staging seems like a fabulous option; the cost of having four rooms of your home virtually staged is usually around $250 which is a far cry from the price of traditional staging. However, before you take the plunge and hire a virtual stager, do your homework. Look at their portfolio of previous work to see what kind of quality they can create. Many Photoshopped listing photos that you can find online are veritable Frankenstein's monsters while others are at the worst just very obvious Photoshopped jobs. What you want in a finished product is something that isn't obvious and has furnishings that complement the home in colour and style. As with any work you have done, it is always in your best interest to research before you buy any services. Make sure that what you will be getting is what you want and worth your money. Poorly staged homes, either traditionally or virtually, will not sell like a well staged one. Mark Hostetler |
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