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Written by David Abernathy
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We hope that you will meet many positive, enthusiastic people in your real estate career. Inevitably, however, you will come across some bitter, negative people who view the entire process of buying or selling real estate in a dark, dismal light. Worse, some of these people can turn their negativity into a weapon to target you. Here are some tips to deal with this when it happens:
Try to eliminate any negative thoughts about yourself and your work. Do your best, but don’t expect perfection. Expect your best efforts from yourself, but don’t beat yourself up over honest mistakes. Keep reaching for self improvement, but don’t hamper yourself with thoughts of “I’m so crappy at my job!” If you really think you’re crappy at your job, you have two choices – improve or leave. If you’re actively trying to improve, you’re doing a better job than a lot of people.
Remember that you needn’t believe what you hear. For instance, you might be “difficult to work with” for this particular set of clients, but that doesn’t mean that you are, in general, difficult for your clients to deal with. The person flinging this label at you probably finds a great many people “difficult to work with” simply because their personality doesn’t allow for dealing with many personalities – or perhaps anyone at all. If you feel that you are doing your best for these clients, you probably are.
Don’t feel that you need your clients’ approval in order to be doing a good job. If you are doing your utmost to bring their real estate transaction to a satisfactory conclusion, you are doing a good job. Your clients don’t know everything there is to know about real estate, which is why they engaged you. Accusations or inferences that you are “lazy” or not doing enough to see that their needs are met do not mean that this is the case.
Keep positive. Approach your client every time – on the phone, in email and in person – as if they are a good thing in your life and you can expect good things from them. Sometimes acting as if someone is a certain way can encourage them to be a certain way. It is often hard to be negative around someone who sees one’s negativity and chooses to respond positively.
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Written by Mike Ciucci
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As our culture becomes more and more dependent on the internet many realtors, in a panic to not be left behind, are putting up their own webpages in order to cast an advertising net into the online sea of prospective clients. However, just as you wouldn't go fishing with a net that you tied together yourself out of odds and ends of string that you found in your pocket, you shouldn't try to catch clients with a homemade, cobbled-together website either.
Many people don't understand the reaction that clients have to poorly constructed websites. This may be from a lack of exposure to well designed sites, a lack of exposure to the internet, or just a complete lack of common sense. Some of the websites floating around in cyber space these days make one wonder if the person who constructed it has ever tried to navigate a website much less get information or products from it.
On the internet there are myriad Frankenstein websites, attractive only for their use as the antithesis of good taste and effectiveness. Many websites use poorly thought out colours and fonts, making them ugly and hard to read. Others are difficult to navigate or haven't been checked out in different browsers for usability. Sometimes you come across websites that force you to listen to the agent's favourite country music or sounds of running water, both of which are more likely to make a prospective client to immediately close the browser window than hang around to check you out.
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Written by M Shane
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When you're looking to help clients sell or buy homes in a particular area it is a good idea to keep in mind that people who live in any one particular area aren't just little clones who sprouted out of the ground there, at least not usually. It is generally a good idea to consider a number of different perspectives when giving people a description of the area that you're looking to sell them a house in.
Many realtor blogs and articles are written so that you'd think that only professional couples, retirees, or Stepford wives buy houses in any given area. If this was the case, marketing would be far easier, trust me. The fact is though, that many different types of people buy homes and that any area in particular generally has a variation in the types of homes that it contains.
It is probably safe to assume that not every client you're going to be working with is going to be a doppelganger of yourself, so take some time to consider the wants and needs of people who are different than you. It's all well and good to include information about schools for families and golf courses for retirees, but avoid stereotyping your potential customers.
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