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| 'Vive Mexico' to bolster Puerto Vallarta Real Estate |
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| Written by Tom Budniak |
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President Felipe Calderon Monday in Mexico City announced the new campaign, called "Vive Mexico" (Long Live Mexico). Many Mexican celebrities joined in the effort to revive the badly hit Mexico industry. The Mexican President said Vive Mexico campaign is not just a promotional campaign, but a national movement calling for the participation of all Mexican citizens. Many celebrities, like Spanish tenor Placido Domingo, Mexican actor Diego Luna and Mexican football player Rafael Marquez, are expected to take part in the campaign to draw tourists back to Mexico. The funds allotted to campaign will be used to promote Mexico as a premier tourist destination with unparalleled attractions, locations and beauty. The campaign will mainly target Mexico as a tourist destination in North Americas, Europe and rest of the world. All channels of media like radio, television, print etc will be utilized to carry forth the message of the program. Also, celebrities will be used imaginatively to educate the world about Mexico and its rich culture. The campaign will aim at boosting tourism this summer season. For the Puerto Vallarta real estate this means that tourism, a major contributor to the real estate market here, will benefit a lot. As tourism recovers, all sections of the economy will be injected with new breathe of life. So all potential investors are advised to consider all these factors wisely before investing in real estate. Tom Budniak |
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